Helen Ann Britton — Private Mockup

Helen Ann
Britton

Media and Entertainment Specialist

Programming · Marketing · Business Strategy

Helen Ann Britton’s career spans multiple decades of interactive television, cable programming, film acquisition, international licensing and media strategy across multiple transitional periods of industry innovation & technological changes.

Television, cable and media strategy.

Her professional background includes corporate executive positions with Warner Bros., Group W Cable and American Broadcasting Companies.

Warner Bros.

Director of Programming. Developed programming for the QUBE interactive cable system.

Group W Cable

Executive Director of Programming and Marketing for New Markets Development. Developed franchise proposals for major United States cable markets.

ABC Video Enterprises

Vice President of Programming. Acquired feature films for network and video exhibition.

Media & Entertainment Consulting

Business analysis and start-up work involving television programming and marketing projects.

Selected international projects.

Singapore Broadcasting Corporation

Directed redesign strategy and implementation for its two English-language channels in anticipation of privatization.

Continental Cable / Singapore Cable

Directed development of launch strategy.

Spain, France & Portugal

Served as United States representative to television privatization conferences.

Central Europe

Trained new owners of private television stations and journalists.

United States Cable Business

Developed license agreements, pricing and marketing strategy involving utilities entering the United States cable business.

Europe & Asia

Conducted market analysis and business-viability studies for United States media companies considering international ventures.

Fifteen years in development.

The book is intended to help the average person understand how media, television and film use narrative, economics and programming decisions; why particular programs are aired at particular times; and how programming can create fight-or-flight emotional responses.